New Tall Brand Alert: Taller than your Average

Hey leggy lovelies,

Well, 2013 has been an exciting year for tall ladies. First New Look saw the light and resurrected its Tall range back from the ashes. Now I’ve heard on the down-low (thanks PR guru Emily!) that Dorothy Perkins is following suit, and, even — dare I whisper it — ASOS is dropping hints about getting in on the act.

It’s like we actually exist or something.

What makes me really giddy with joy though, is when one girlie takes the plunge and steps out to deliver her own fabulous range for tall women, and 5’11 goddess Irene has done just that, with Taller Than Your Average. And only gone and bleeding well got it into Sefridges. Respect girlfriend.

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I popped along to the Launch party last week at London’s swanky W Hotel for yummy elderflower cocktails, some very good tunes and a nosey at the collection. This girl knows how to throw a tall bash.

With TTYA Founder Irene.

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Elderflower. There is no better ingredient.

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Natty nail bar. Even nattier headress.

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Tall girlies together: Me, Irene and the lovely Marsha Campbell of Style of a London Tall girl (You may recognise her as manager and stylist extraordinaire at Long Tall Sally’s Chiltern Street store).

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My faves from the collection include the roll-neck dress ( I want some super long sleeves!) and the slouchy basic tee.

Have a look at the website and let me know what you think.

L xx

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